If you seek attention, paint attention-seekers. That's what artist Nic Rad has done with PeopleMatter, 99 portraits of bloggers and media personalities. Visitors to the collection, which debuts April 3 at Rare Gallery in New York, should be able to identify the likes of video blogger Gary Vaynerchuk, venture capitalist Fred Wilson, and gossip gadfly Perez Hilton.

But Rad is doing more than just promoting the self-promoters. He chose subjects whose ideas have been passed to him for free, and toward the end of the monthlong show he plans to give all the works away. "I'm trying to capture a moment," Rad says. "'Free' is a feature of this moment as much as a nose might be. My aim is to paint a portrait of that." Our advice: Be sure to charge money for something else — that's part of the business model.