Where does interactivity start and end? In a blog response to the reviews of their app Moonbot Studioses provide us with exactly the way we need to think about interactivity - it is about how we engage with our children and foster their learning, development and creativity.

Recently, GeekDad reviewed Moonbot Studio's latest release The Numberlys and questioned who the audience was and how the app was designed to appeal to children. The team have put together a really insightful explanation of their thinking, approach and purpose behind the story. Most of all, I welcome their discussion about the type of relationships they want to help build between parents, children and the digital space. They write:

To us, interactivity isn't just what's on the screen, but should also lead to the most ancient form of interactivity: talking to others. 'What is jujitsu mom? What is a knickerbocker grandpa?"

We made the gameplay of the letters purposely easy. Silly. Whimsical. Daft. To us, this section was less about gaming prowess and more about emotionally involving the audience as they help the Numberlys succeed.

GeekDad looks forward to having some in-depth discussion with the Moonbot Studioses team in the near future and hopefully sharing more of their perspectives and thinking on childhood, stories and digital spaces in a developer profile.

In the meantime, have a read of their blog post.