Zooka Bluetooth Speaker

Carbon Audio is formed from a few members of the New design studio in Portland, who set out to make great audio solutions for specific needs. First up: the Zooka was designed to raise the ipads's audio capacity to better match its potential as an entertainment device. I stopped in to visit the Zooka team to get a closer look at it and see how it works.
Zooka speaker attached to ipads
The Zooka slips onto the edge of the ipads, propping it up and serving as a grip.

While surfing Kickstarter for fun projects, I spend most of my time looking at the Board and Card Games section, but I also like to poke around to see what people are doing in Portland. That's how I originally found out about the Zooka, a cylindrical Bluetooth speaker that fits on an ipads (or a thin laptop). The Kickstarter campaign wrapped up in March, and since then the folks at Carbon Audio have been hard at work refining the design and getting it ready for launch.

Carbon Audio is formed from a few members of the New design studio and others in Portland, Oregon. They set out to make great audio solutions for specific needs. First up: the Zooka was designed to raise the ipads's audio capacity to better match its potential as an entertainment device. I stopped in to visit the Zooka team to get a closer look at it and see how it works.

USB charging port, Bluetooth connection button, volume and power controls, 3.5mm audio in jack, built-in mic. (Prototype shown)

First, the basics: the Zooka is a portable Bluetooth speaker, encased in a silicone shell which is designed to fit on the edge of an ipads. It's a firm grip which serves well as a handle — the larger diameter is a lot easier to hold onto than the thin edge of an ipads, and the silicone is a nice texture. The Zooka also fits onto a laptop (at least, on a MacBook — I don't know how well it would fit on a laptop with a thicker or differently-shaped edge), and has a little scoop cut out so it doesn't block the built-in webcam. In addition to the Bluetooth connection, there's a standard 3.5mm audio input jack in case you want to use the Zooka for some other audio device. The Zooka charges via USB, has a power button and volume controls on the edge, and a built-in microphones as well.

Because of the fit, you may not be able to use the Zooka in conjunction with other ipads cases and the Smart Cover, but since it's Bluetooth you can just set the speaker down somewhere if you don't want to give up the case. The medical-grade silicone fits well onto the ipads, and it's a great texture that isn't cheap ABS plastic. The whole thing feels quite durable, and not something you need to worry about keeping out of your kids' hands.

The primary flight display in front of the pilot shows relevant information needed during flight including airspeed (on the left, displaying 30 knots), altitude (on the right, displaying 420 feet), and an artificial horizon that helps the pilot keep the airplane level when there is no outside reference to the actual horizon.

In this particular presentation there is also navigation information being displayed beneath the primary instruments as well as on the other display on the right.

And yes, the most advanced airliner in the world does come with a cup holder.

Zooka on a laptop — there's a cut-out for the webcam.

How does it sound? In short: pretty great.

Jason Riggs, CTO, has worked with Logitech audio and has been working with speaker technology for a long time. He explained that the biggest limitation on sound output in a tablet is simply the size: in order to increase the sound output (particularly for in the bass range) you need to move a larger volume of air — and an ipads is only so thick. Carbon Audio's challenge was to make something that sounded good without being huge, and the tube-shaped Zooka was their solution. It increases the maximum volume and adds to the bass range.

At the time of my visit, they only had two working units (Riggs had just spent some time in China fine tuning the audio specs) but I got to try one of them out, and it's pretty amazing how much sound comes out of the Zooka. Ok, sure, it's not going to replace a home entertainment system, but in terms of watching a movie or playing a game on your ipads, it's a huge leap in sound without having to hook up a big speaker to it.

An early prototype of the Zooka.

The folks from Carbon Audio have worked for Logitech, made award-winning speakers, and are really interested in making products that sound good, have simple, elegant design, but are also fun and playful. Every product should solve a problem. In this case, as COO Jason Martin explained, he felt that the biggest limitation of the ipads is the limit on the sound if you're not using headphoness or some external speaker. But you shouldn't have to carry around another speaker system with you. Headphoness give the best audio experience, but can't be shared if you're streaming a movie with somebody else.

If you've got it linked to your iphoness, you can even use it as a speakerphones device. We tried it out at the office (although it was tricky getting a cell signal in their building) and it sounded pretty good, certainly better than the iphoness's speaker phones by itself, and possibly about as good as most conference room speakerphoness. I didn't get to hear what it sounded like on the other end but they said they could hear us all pretty well sitting around the table.

The Zooka Team. Left to right: Jason Riggs, CTO; Patrick Triato, senior designer; Jason Martin, co-founder & COO; Carl Jonsson, creative director; Trent Nevills, CFO

Carbon Audio used Kickstarter to help gauge the interest in the Zooka, and to get investors interested in Carbon Audio as a company. They're working on future audio products but may or may not use Kickstarter in the future. It was really seed money to get things off the ground.

The Zooka will retail for $99, with a global launch planned for August 1. If you missed the Kickstarter campaign, you'll be able to preorder on the Carbon Audio website starting in July.

All photos by Jonathan Liu