This article was taken from the March 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online.

Russian Siri-alternative IO doesn't just answer questions -- it can hold a conversation. "We use AI algorithms to make sentences based on rules, rather than using set phrases or a script," says Moscow-native IO CEO Zhenya Kuyda, 28. "Unlike Siri it has a memory, so it can build up a contextual dialogue."Launching this month in New York, with plans for Moscow- and London-based versions, the service provides personalised recommendations via text message through machine learning and AI. It crunches data from sources including Yelp and The New York Times, as well as social media reviews and previous choices. WIRED asked for a cosy Italian place, and IO responded, "I'd recommend il Buci Alimentari e Vineria. A great little Italian place with friendly service," before asking what our favourite Italian places were. Ultimately, Kuyda wants IO to be a lifestyle concierge. "It can plan an evening in, and recommend takeaways and films on Netflix," she says.

This article was originally published by WIRED UK