Using augmented reality and goggles, Merge VR has designed a cube that lets children hold and interact with holograms.

Called the Holo Cube, the toy can be transformed into various objects from musical instruments to virtual pets, or worlds of mini blocks that children can hold. Pairing Holo Cube with the firm’s VR Goggles additionally lets children interact directly with the holograms.

“Toys are the tools we use for growing up, and our Holo Cube offers brand new ways to learn, play, and connect with others,” said Merge VR founder Franklin Lyons. “Rather than using the typical interfaces of 2D screens, we’re developing physical products that merge the real world with the digital; creating new ways for imagination and creativity to flourish.”

Merge VR is showcasing the cube at the Consumer Electronics Show (CES) in Las Vegas alongside its motion sensing controller for virtual reality.

“We want to unlock an entirely new digital world for children that’s always safe, exciting, positive, and playful,” added Merge VR cofounder Andrew Trickett.

“Holo Cube continues what we started with our revolutionary soft goggles, and it’s just the beginning. We are developing an entire line of products that will create more magical experiences for kids everywhere.”

Merge is also unveiling several new colours of its Merge VR Goggles on its website during the event.

This article was originally published by WIRED UK