We also took a look at user search

which was pretty awful for a long time;

You couldn't find the people that you were looking for,

and we've seen you know,

tens of percentage points increases

in performance of that search features

since we started actually tackling it.

It's actually good collaboration with Facebook.

They know search,

they've been doing search for a long time.

We had half a person's time on the weekends

working on search.

They have a team of dozens working on search,

so to be able to hook into

that platform has been great.

But this is the very beginning,

there's a lot more we need to do to make

that news discoverable,

to make what's going on in the world accessible to people

without them having to go hunting for it,

or find out about it through a friend.

Right now, most Instagram discovery

happens very organically through,

hey, have you heard of this amazing

like the Nepal Photo Project.

Like now you know about it,

but only because Now I know about it.

I've transmitted it

and through I see now a very sort of viral experience

to have you one-on-one transmission that way.

Well, it's the only social service where

the only real way I have of adding people

is when a human being, usually my partner,

sometimes, I don't know, the tech CEO in the greenroom,

says, follow this. And yet, it doesn't go away.

And yet, people are using it more.